Help Choose the Future of Downtown!

This past spring, over 600 Santa Rosans shared their vision for downtown as part of the Santa Rosa Downtown Station Area Specific Plan update. That input has shaped three concepts (called “alternatives”), each with distinct approaches to land use, connectivity, and neighborhood design.

Now, we need you to choose the future of downtown! The City is hosting a community workshop on July 29th. The workshop will provide an opportunity to share your thoughts on these alternatives, evaluate trade-offs, and influence the final concept that will form the basis of the Plan update.

Community Workshop: Downtown Alternatives
Monday, July 29th
Central Library
211 E Street
Santa Rosa, CA

We hope to see you there!

Please RSVP to this free event here.

Santa Rosans Share their Future Vision for Downtown at DSASP Community Engagement Events

What do you love about downtown? How can we make it easier to get around downtown without a car? What should downtown look like? At two recent Downtown Station Area Specific Plan community open house events, over 90 area residents and employees contemplated the answers to these questions and others, sharing their opinions and strategies, engaging in lively debates, and envisioning the future of downtown Santa Rosa. This feedback adds to the over 380 responses to the first online visioning survey available in April and input received at various neighborhood meetings and events.

At each open house event, participants learned more about the DSASP Update background and context and were invited to circulate to six interactive activity stations. Participants viewed relevant background information and completed short, map-based activities and surveys on downtown building heights, parking, the character of new development, and more.

If you couldn’t make it to the open house, view each station’s informational boards in the gallery below, and watch the Issues and Opportunities presentation here.

Don’t miss your opportunity to participate in the first visioning phase! If you have any additional comments related to DSASP Update issues and opportunities, leave the City a comment here.

In the next phase (Spring/Summer), there will be additional opportunities to participate in the process and help shape the future of downtown.  Keep this website bookmarked for announcements and events, and feel free to request a visit from City staff at your community event, business, or neighborhood meeting!

Can't make it to an open house? Take a survey on connectivity and parking!

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Couldn’t make it to an open house on May 1st or 4th? Take this online connectivity and parking survey and share your thoughts!

Click here to take the Connectivity and Parking Survey

The choice about how to get around - whether to walk, bike, hoverboard, or get around downtown without a car- is influenced by a variety of factors, including distance, convenience, sense of safety, and attractiveness of the route. Additionally, finding an on-street parking space on the most visited blocks of downtown Santa Rosa is a challenge.

This interactive online survey asks for your input on two main issues:

  • How can we make it easier and more attractive to get around downtown?

  • How can we make better use of existing parking lots and garages?

This online survey will be available until May 12th. Please share with your friends, family and neighbors!

Join Us!

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Join us for a community open house on the Santa Rosa Downtown Station Area Specific Plan, the blueprint for development and preservation in the downtown area.

Originally adopted in 2007, the Plan envisions a mix of housing, jobs, retail, and entertainment in a vibrant, walkable downtown. Since that time, however, only 100 of the 3,400 housing units planned have been built, and other goals remain unmet.

Now, the City of Santa Rosa is updating the Plan to explore options for addressing the community’s unmet housing needs and achieving the vision for downtown. As the project kicks off, we need your input on issues and opportunities as well as strategies for addressing them.

Drop by for any amount of time at either of two community open house meetings and help shape the future of downtown!

Wednesday, May 1st, 5:00-8:00PM
Central Library
211 E Street
Santa Rosa, CA

 Saturday, May 4th, 9:00AM-12:00PM
Chop’s Teen Club
509 Adams Street
Santa Rosa, CA

Childcare will be provided for kids ages 3-10.
For more information and to participate online, please click here to take the Connectivity and Parking Survey

Contact: Patrick Streeter, Senior Planner
(707) 543-4323

Young Leaders Reimagine Downtown

Want to know what the future of downtown Santa Rosa might look like? Just ask the members of Tomorrow’s Leaders Today (TLT), a Sonoma County youth organization that aims to develop and empower youth to become collaborative leaders and productive members of their communities.

On February 25th, the Santa Rosa Planning and Economic Development Department hosted TLT members for a Government and Planning Day at City Hall. Young participants were asked to imagine the future for several key properties in Downtown Santa Rosa and present their ideas for planning and redevelopment of the sites to City decision-makers.

After a presentation from City staff about the nuts and bolts of city planning and a brief introduction to the Downtown Station Area Specific Plan Update now underway, participants were given the address of a property downtown that has potential to be redeveloped under the updated Specific Plan. Their mission was to visit the property; perform a site analysis and examine existing conditions; assess their project’s feasibility; and then present a future development proposal to a panel of Planning Commission members.

Here’s a recap of what the young leaders proposed for the study sites:

Group 1 – Vacant Building, Santa Rosa Avenue

·       New 5-6 story mixed use development with amenities like laundry, a gym, and proximity to Juilliard Park and public transit

·       Affordable units above active, street-activating retail to create “eyes on the street”

·       Encouragement of transit, but some parking provided through garage contracts

·       Affordability could allow some people to move out of transitional housing

Group 2 – Vacant Building, B Street

·       3-story renovation of the existing building, with an engaging arts and culture center (The Santa Rosa Experience, or SRXP) on the first floor, restaurant on the second floor, and a bar/lounge/outdoor space with nightlife on the 3rd floor (inspired by Hopmonk Tavern)

·       New uses would boost foot traffic to the mall

·       The arts and cultural center exhibits would be interactive, constantly changing, highly sharable on social media, and a celebration of Sonoma County’s wine, food, and tourism industries

·       Renovation and no added parking would save on construction costs and reduce environmental impact

Group 3 – City-Owned Parking Structure

·       7-story building with residential and rooftop amenity added to existing garage structure, with three stories reserved for resident parking

·       Reduction of public parking means less people driving downtown

·       Proposed space for local small business or ground floor grocery store with internal coffee shop

·       Varied rents, with affordable units on lower level appealing to Junior College students, and rents offsetting higher construction costs associated with a garage retrofit.

Learn more about the Tomorrow’s Leaders Today program here.